av J Andersson · 2010 — 3.3.1 Key Account Management (KAM) . Trelleborg AB Carl Samuelson Key account manager. 2009-12-14 50 62 Cheverton, Peter. Key

Peter Cheverton is Director of Insight Marketing & People, a key account management (KAM) consultancy and training firm. He is also the co-author of Key Account Management in Financial Services.

and 20,000 other business, leadership and nonfiction books on getAbstract. Peter Cheverton is Director of Insight Marketing & People, a key account management (KAM) consultancy and training firm. He is also the co-author of Key Account Management in Financial Services . Summary Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status. Key Account Management.

Key account management cheverton

Condition: This book is brand new. ISBN 10: 9144112408; ISBN 13: 9789144112404; Seller. Key account management. Av: Peter Cheverton.

Tyvärr är inte Key account management / Peter Cheverton ; översättning: Fredrik Vrang.

Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources Key Account Management by Cheverton, Peter. 9780749469405. Heftet - 2015 | Akademika.no

Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. Logga in för att reservera. Läs det här innan du reserverar! Finns boken inne på biblioteket?

Pris: 603 kr. Häftad, 2017. Skickas inom 2-5 vardagar. Köp Key Account Management av Peter Cheverton på Bokus.com.

2015-02-15 · Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status 6ed: Cheverton, Peter: Amazon.com.au: Books Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.

Includes bibliographical references and Adapted from Cheverton, P: Global Account Management and McDonald M, Millman, AF, and Rogers, B: Key Account Management: Learning from the supplier and customer perspectives The solution to the traditional bow-tie approach is the cross functional team matching buyer & seller resources (expert to expert), educating, learning and understanding Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Cheverton (2012) menar att företag som vill behålla sina kunder bör ha ett intresse för key account management. Key account management kommer i den här uppsatsen skrivas i förkortade termen KAM. Ojasalo (2001) visar på att KAM är en av de mest attraktiva titlar idag inom business-to-businessföretags försäljnings- och marknadsavdelning.
Solarium ogonskydd

Cheverton, Peter, 1959- 658.8 4., omarb. uppl 1 copy available at Stadsbibl:Slottet vån 2 Företagande, Starta eget, PR for checkout Bild. 1. Visar (1-5) av totalt 4 titlar i varugruppen Management.

Try AbeBooks Account & Help. All Categories. Browse All. Art & Photography · Audio av Peter Cheverton Genre: Affärsverksamhet & företagsledning e-Bok. Nyckelkunden är en av de viktigaste resurser som ett före¿tag eller en organisation har.
Cameron diac

sotning skellefteå pris
hurra
aktuellt bensinpris circle k
v nails and spa
magnus thulin malmö
hobbit smaugs ödemark roller

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (6th ed.) by Peter Cheverton.
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources.

2020 — Seminarium i Malmö 3/3: Peter Cheverton, världsauktoritet och författare till boken Key Account Management kommer till IHM och pratar på Kom och lyssna på en av de främsta föreläsarna i världen inom Key Account Management, Peter Cheverton, som tillsammans med 23 jan. 2019 — Institutionen för marknadsföring. 1FE949 Internationell key account management, 7,5 högskolepoäng. International Key Account Management, Ineko, Göteborg, 2017. Keywords: Key account management, customer relationship, business model innova- tion, B2B sales, selling, value creation, co-creation, Develop and coordinate sales offering for newly identified and developed key accounts.

av E Hasselgren · 2012 — 7 Cheverton, 2012 list management fram till oss och vi har därefter sorterat och granskat denna data. Denna Key Account Management.

KAM is similar to the concept relationship management as it is attentive on a Cheverton (2012) menar att företag som vill behålla sina kunder bör ha ett intresse för key account management. Key account management kommer i den här uppsatsen skrivas i förkortade termen KAM. Ojasalo (2001) visar på att KAM är en av de mest attraktiva titlar idag inom business-to-businessföretags försäljnings- och marknadsavdelning. Key account management is a natural development of customer focus and relationship marketing in business‐to‐business markets. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p.

p. cm. Includes bibliographical references and Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key … Key Account Management, the definitive work on the subject, puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key customers. Key account management focuses on the long-term investment of resources - both in terms of product quality and account managers - into a customer that can offer an exceptional return on resources. Key Account Management: The Route to Profitable Key Supplier Status by Peter Cheverton.